Elon Musk launches Twitter’s new paid subscription service.
Published on 13.12.2022
E1 reports : Postponed several times, this new version of the Twitter Blue service gives access to various advantages, including having your account certified. Elon Musk also hinted that there would be changes regarding the length of tweets. The boss of Twitter plans to authorize that tweets can contain up to 4,000 characters, against 280 currently.
This time, it’s done. After having postponed the launch several times and after having suffered some controversy, the social network now offers the famous “Twitter Blue” subscription. This subscription allows anyone to get their account certified and other options including editing their tweets.
An eight-dollar-a-month subscription
Twitter Blue will be accessible “for eight dollars [7,60 euros] per month” or “eleven dollars per month” for users of iOS, Apple’s operating system, the group said in a tweet – the price difference being justified by the commission that the brand takes from the apple and against which the new boss of the social network, Elon Musk, had rebelled.
On Twitter, there is a “blue tick” to recognize verified accounts. Before Elon Musk bought the social network, the certification service for organizations and personalities was free and separate from the paid subscription system, Twitter Blue. The novelty is that with this redesign of Twitter Blue, anyone who subscribes to it can now obtain certification. The latter will however be granted “after verification”, specifies the group, and will adopt a color code during the week: gold for companies and gray for governmental organizations, in accordance with what Elon Musk had announced at the end of the month of November.
Soon 4,000 signs on Twitter?
And another change that could soon happen: Elon Musk, the new boss, has said that he plans to allow tweets to contain up to 4,000 characters in the future… compared to 280 currently. It is however the trademark of the social network to limit the length of tweets. If this materializes, it will be interesting to see if it does not distort the social network with the possible consequence of losing users.